Week 1
Live and capturing
Script approved, forwarding live. 11 calls captured. 6 qualified leads. 3 site visits booked. First week ROI positive.
Case Study
Plumbing & Heating
Dublin, Ireland
From 8 missed calls a week
to zero lost leads
How a 3-van Dublin plumbing business captured every inbound lead, improved close rates, and added €3,200 in monthly revenue — without hiring a receptionist.
38
Leads captured in first month
96%
Answer rate (was 52%)
€3,200
Added monthly revenue by week 6
11×
Return on TraidScale plan cost
The situation
A strong business with a serious revenue leak
Martin runs a 3-van plumbing and heating business in Dublin South. He has strong Google reviews, consistent referrals, and a fully booked schedule for most of the year. By any measure, a successful operation.
But Martin noticed something troubling in January: his call log showed 34 missed calls over the month. Some were junk. Most weren't. He estimated he followed up on fewer than half — and those that did get a callback often got a voicemail in return, because the customer had already booked someone else.
Eight missed calls a week, at a 30% close rate, with an average job value of €380, represented over €3,600 in lost monthly revenue. That number is what brought Martin to TraidScale.
Business profile
Business type
Residential plumbing & heating
Team size
3 vans, owner + 2 employees
Service area
Dublin 6, 8, 12, 14, 16
Average job value
€380 (service) — €4,200 (install)
Peak call periods
Mon 8–10am, Fri 3–6pm, weekends
TraidScale plan
Growth — €299/month
The solution
What changed — and how fast
TraidScale was live within 4 days of the initial call. Here's what Martin's team saw immediately.
Every missed call now gets a response
The call forwarding was configured to activate after Martin's phone rang twice unanswered. TraidScale answered in his business name, collected the job details, and sent a lead alert to Martin's inbox within 60 seconds of the call ending.
In the first week, 11 previously-missed calls were captured. Six were qualified leads. Martin called back four within the hour and booked three site visits. That week alone covered more than the monthly plan cost.
Lead Alert — TraidScale
From:
leads@traidscale.io
Subject:
New Qualified Lead — Boiler replacement, D14
Caller: Sarah Connolly
Number: 087 123 4567
Job type: Boiler replacement — urgency: medium
Location: Terenure, Dublin 6W
Timeline: Within 2 weeks, flexible on dates
Next step: Callback confirmed — Fri 10–11am
✅ Qualified lead · Received 14:32 today
The timeline
Week by week from sign-up to scale
Week 2
Script refined
Based on call outcomes, we tightened the urgency detection and added a filter for out-of-area callers. Lead quality improved.
Week 4
Consistent pipeline
Martin's team noticed a consistent flow of qualified leads arriving by 10am each morning — from calls captured the previous evening and weekend.
Week 6
Revenue confirmed
38 leads captured, 24 converted to booked jobs, €3,200 in additional monthly revenue. Martin upgraded to the Growth plan.
"I was losing eight to ten calls a week while I was on jobs. TraidScale picked all of them up. In the first month we had seven new booked jobs from calls I would never have answered. It paid for itself in week one."Martin P. — Owner, Dublin Plumbing & Heating
Your results next
Book a demo to see your potential numbers
We will run a missed-call revenue calculation for your specific trade, call volume, and service area — on the call, with no obligation.